Our times.

We live in a society where education is equated to elitism, and ignorance to authenticity.

Protecting car occupants from the consequences of bad driving encourages bad driving. - Professor John Adams of University College London


"Volvo owners read Volvo advertisements." This does not mean that the more Volvo advertisements are printed or aired, the more Volvos will be purchased. Nor does it mean that if more of these advertisements, and those of competing manufacturers, are distributed, more cars of all makes will be sold. What it does mean is that people who have purchased a Volvo are more likely to read Volvo advertisements than the advertisements for other car makes.

The interpretation put forward by social psychologists for the fact that people selectively expose themselves to advertisements that agree with choices already made is that they seek after-the-choice justification for their decision. Voters expose themselves more to political messages that agree with their own views. Cigarette smokers pay more attention to cigarette advertisements than do non-smokers.[35]
-Wilde, G.J.S. (1993). Effects of mass media communications on health and safety habits: An overview of issues and evidence. Addiction, 88, 983-996.